Through CHAUK we started working with Nick and the team at Since I Left You in Syndey’s CBD back in 2017. The goal was to rebrand and refresh the bar to appeal to a new audience. The logotype was created by a friend of SILY’s and through CHAUK, we built out the brand identity, created the website, and produced supporting collateral.
With the goal to appeal to a different audience, we worked with Nick to help bring his vision to life. As a fan of 90’s New York hip hop, we referenced some of the visual styles from that era to move away from SILY’s art deco feel.
With the rebrand we refreshed the website and moved everything over from a static HTML site to a WordPress site. In doing so this gave the team at SILY the ability to make changes to the website when they needed to.
When COVID hit, we helped SILY set up an eCommerce solution to take bookings and process orders for when the bar re-opened.
One of the goals of the rebrand was to open SILY up to doing more events on a weekly/monthly basis. This included unique one-off events, themed nights and recurring DJ/Artist events including the SILY sessions and Brunch with…